The new era dominated in the digital market when Facebook arrived. Facebook helped people to come closer to the brands, share their opinions, discover news, etc. Today, the businesses can have two way interaction or a dialog with the audience, run polls, develop games and use certain promotion techniques to attract and retain the audience- at absolutely no cost. Apart from Facebook, Instagram is also an effective social medium that touches the millions of customers.
If you are planning to draw an effective social media strategy, here are the platforms and strategies that you can adapt to become successful.
Write great content on social media sites- This cliché never goes out of fashion Content is the king and will remain always in fashion. Your audience will not care a lot about your brand unless you support them. Strive to create original and engaging content and hook up the audience. As a digital marketing company, it is important to hire a specialized content writer who is able to create non-plagiarized content for the website.
Disseminate the content- Once you have created good content, now pick up one or two social media sites based on the context of your business and disseminate the content to the different sites. If you own B2B business, highlighting your content on LinkeldIn and Twitter is the best bet. If you own a cool website like that of tattoo, you can pick up Instagram and showcase your designs to improve the website traffic. If you have a brand with a mass appeal, Facebook is a better option.
Resolve the customer queries- Today’s millennial generation is impatient and they don’t want you to hold on the customer care. Instead, offer them instant solution like LinkedIn,. Twitter. Twitter can be used effectively as a CRM tool. It can save your time and help you to address the customer complaints instantly without having them to pause over the long ticketing process.
Social Media improves the ranking of the website and thus improves the brand awareness- Google search algorithm has evolved at a rapid pace than the digital marketers can think of. Any link shared on social media has no follow tag, which suggests Google crawler doesn’t treat link as a backlink, which usually turns out good ranking.
Moreover, if you share the content on social media, the people will read, share and re-share it. It helps in creating more traffic on your site and signals that your website has a good reputation which then bubbles up in Google.
So should you run ads on Google or Instagram-Running the ads on Facebook or Instagram is similar, based on the difference what is your real digital marketing is and what your objectives are. Based on that you can select the audience and persuade the right audience.
In fact, whatever social media site a brand chooses, the content should be worth consuming, irrespective of the format. If you are just beginning your digital marketing strategy, earmark 80% of your budget in content creation,
